If you're in Singapore or nearby, check this new thing out at Post-Museum in Little India!

Shopper/Hero is a new project of Post-Museum which is envisaged to be a groundbreaking addition to the world of shopping in Singapore and the region.

The mission of Shopper/Hero is to promote consumption of products which benefit society. The objective of Shopper/Hero is to provide an educational platform regarding the work of NGOs and other cause-related organisations in Singapore and the region while offering consumers a convenient and easy way to purchase products which satisfy their needs and wants while contributing to the various causes.

Sounds awesome - the kind of thing we would love to be involved in! If you've been to it, let us know how it was : )

I just found out about an Ethical Fashion Day at the Victoria and Albert Museum from Supernaturale.
It has the coolest things happening, e.g.:

• Swishing - The clothes swap. Swishing is an eco-fabulous way to get a new wardrobe by exchanging your quality fashion items for someone else's
• Build a Sustainable Fabric Dress - Draw designs and messages on swatches of hemp and attach them to a life- size dress frame to create a dress. Watch the dress grow over the day.
• Reinvention: Cut and Sew Workshop - Bring your tired, out-of-style clothes and regenerate them with the help of experienced dressmakers and a pair of scissors.

And people well-known in the field of ethical fashion are there, like Katharine E Hamnett (I probably shouldn't be plugging others too much on thehinitiative's blog but I love her slogan tees. And there's no NZ stockist...hmm...)

Pity it's already passed - not to mention it's in South Kensington, Cromwell Road, London......and I'm in Wellington, New Zealand! We need to have something like that in this part of the world! Another hmm...

Ed: Sorry this Vocalize event has now been postponed til further notice due to unforeseen circumstances. We'll let you know when something new is sorted.



Our friends at Vocalize are putting on a party & we'll be there with tees from most of our collections if you want to have a browse, try or chitchat : )

Please come and celebrate the launch of the new PhotoSpace Studio with us! We have heaps of treats and freebies lined up including a free cocktail and goodiebag upon arrival, a whole lot of spot prizes to give away and a celebrity host for the day - Geraldine Brophy from Second Hand Wedding!
As part of the launch party we will be holding a fundraising art/clothing exhibition where a percentage of all sales will go to Vincent's Art Workshop, Wellington City Mission, World Vision and the Mental Health Foundation.

So please get your friends together and come celebrate with us by supporting local artists, designers and musicians.

Booking slots are hourly from 12pm - 8pm and tickets are $15 each. You can pre-purchase by emailing rsvp at vocalize.co.nz. Please select a booking time below. Please note that numbers are limited, so make sure to pre-purchase your ticket asap! Limited door sales only.

Booking times:
12.00 pm - 1.00 pm
1.00 pm – 2.00 pm
2.00 pm – 3.00 pm
3.00 pm – 4.00 pm
4.00 pm – 5.00 pm
5.00 pm – 6.00 pm
6.00 pm – 7.00 pm
7.00 pm – 8.00 pm
8.00 pm – 9.00 pm.

Hope to see you there!

Movember (the month formerly known as November) is a global annual charity event held during November. Clean shaven guys get a month to grow and “groom” their Mo while raising money to benefit men’s health.

Our charity partner, Mental Health Foundation, is one recipient for the funds raised this year!

So email your best Mo photo to info (at) thehinitiative.com and at the end of the month, they’ll be up for public vote of Mo’st Memorable Mo on our website. Winner scores one of our Mental Health tees (the one with the Mo of course!) and one other t-shirt of their choice.