I just found out about an Ethical Fashion Day at the Victoria and Albert Museum from Supernaturale.
It has the coolest things happening, e.g.:

• Swishing - The clothes swap. Swishing is an eco-fabulous way to get a new wardrobe by exchanging your quality fashion items for someone else's
• Build a Sustainable Fabric Dress - Draw designs and messages on swatches of hemp and attach them to a life- size dress frame to create a dress. Watch the dress grow over the day.
• Reinvention: Cut and Sew Workshop - Bring your tired, out-of-style clothes and regenerate them with the help of experienced dressmakers and a pair of scissors.

And people well-known in the field of ethical fashion are there, like Katharine E Hamnett (I probably shouldn't be plugging others too much on thehinitiative's blog but I love her slogan tees. And there's no NZ stockist...hmm...)

Pity it's already passed - not to mention it's in South Kensington, Cromwell Road, London......and I'm in Wellington, New Zealand! We need to have something like that in this part of the world! Another hmm...

Back in May, we mentioned that Jennifer Santiago had found out about us and wanted to get our t-shirts on screen during her new Travel Channel documentary.

We've been emailed this video still of her wearing one of the Mental Health Foundation "Talk, Just Talk" t-shirts in the army green. That's the MHF logo behind! We've yet to see the full documentary on screen - need to find out when it hits New Zealand screens!

I used to keep an eye on GOOD magazine ...

GOOD is the integrated media platform for people who want to live well and do good. We are a company and community for the people, businesses, and NGOs moving the world forward. GOOD's mission is to provide content, experiences, and utilities to serve this community.

GOOD currently produces a website, videos, live events, and a print magazine. Launched in September 2006, the company has garnered praise for its unique editorial perspective and fresh visual aesthetic and is quickly positioning itself as a significant new voice in our culture.

...brimming with fascinating stuff & nice clean design, it's hard to keep away.

New Zealand is now lucky enough to have its very own Good! Different publication altogether, but similar theme of talking about all things good.

I haven't had the time to read the print magazine yet (free time? what free time?! hehe), but a quick browse on its website found some useful things like which insulation is best for your home (efficiency ratings & such) and other more random things you didn't need to know but might have wondered about: is it better air drying or using paper towels at the public loo?

Anyone read the whole magazine? Thoughts? According to their website, issue 2 is on it's way : )

Woohoo! We've been featured on Kevin Robert's blog : )

thehinitiative is a fashion house that produces cool t-shirts in New Zealand; nothing startling about that. After all, New Zealand is now recognized as a distinctive influence in fashion. But thehinitiative has combined their passion for clothes with a passion for making the world a better place....

And the parts we really, really like : )

....This is totally in tune with where Saatchi & Saatchi are going with Saatchi S. We have to start grounding sustainability deep into the lives of people. To help them bring sustainability into their world rather than have the immense problems of the planet hung over their heads. We call this moving from Green thinking to Blue action – and you’re going to be hearing a lot more about it. thehinitiative is True Blue....

....Note: The secret behind their rather mysterious name is revealed on their blog. What’s the extra “H” stand for in thehiniative? Hope. I love it.

And Blue's already one of our favourite colours! But it's so true that we're more about Blue Action rather than just Green thinking...

BIG thanks to Kevin : ) We didn't ask to be featured, so this is great 3rd party endorsement! ; )

World Vision tees seen on Sarah Hughes (and supporting guitarist Ben) at her first official gig in March '08 : )

Ok ok, I admit it - we sent them to him : )

The first time I was in contact with Kevin Roberts was way back in January 2002, when I'd just completed a Bachelor's in Information Systems, Commericial Law, and my favourite (yeah right!) Accounting and was looking at my career options: Advertising, Investment Banking, or working in the FMCG industry (in marketing or something). Yes, I know, all pretty UNrelated to my degree (is it obvious I was trying to avoid accounting like the plague?) but areas that really caught my interest as they were all go-go-go, exciting, interesting and challenging.

I discovered and was encouraged into the idea of informational interviewing after reading A Foot in the Door - it got me keen in cold-calling people in the different areas about the careers, etc. Kevin was on my list of interviewees about the Advertising industry.

One Lovemarks book/three finance jobs/a new business/6 years later and I thought I'd touch base with him about what I'm doing with thehinitiative. Might as well spread the word : )

Jennifer Santiago, an Emmy Award winning reporter and special projects producer for Miami's HDNews, randomly found thehinitiative via Google and was keen to help promote us (and New Zealand)! You wouldn't believe how stoked we were...and still are : )

She's hosting a new show for the Travel Channel and will be trying to get our Mental Health Foundation Speech Bubbles tees on screen. Filming's happening now for the new travel show...and we'll post photos up of her in them as soon as it's finished.