Woohoo! We've been featured on Kevin Robert's blog : )

thehinitiative is a fashion house that produces cool t-shirts in New Zealand; nothing startling about that. After all, New Zealand is now recognized as a distinctive influence in fashion. But thehinitiative has combined their passion for clothes with a passion for making the world a better place....

And the parts we really, really like : )

....This is totally in tune with where Saatchi & Saatchi are going with Saatchi S. We have to start grounding sustainability deep into the lives of people. To help them bring sustainability into their world rather than have the immense problems of the planet hung over their heads. We call this moving from Green thinking to Blue action – and you’re going to be hearing a lot more about it. thehinitiative is True Blue....

....Note: The secret behind their rather mysterious name is revealed on their blog. What’s the extra “H” stand for in thehiniative? Hope. I love it.

And Blue's already one of our favourite colours! But it's so true that we're more about Blue Action rather than just Green thinking...

BIG thanks to Kevin : ) We didn't ask to be featured, so this is great 3rd party endorsement! ; )