Ok ok, I admit it - we sent them to him : )

The first time I was in contact with Kevin Roberts was way back in January 2002, when I'd just completed a Bachelor's in Information Systems, Commericial Law, and my favourite (yeah right!) Accounting and was looking at my career options: Advertising, Investment Banking, or working in the FMCG industry (in marketing or something). Yes, I know, all pretty UNrelated to my degree (is it obvious I was trying to avoid accounting like the plague?) but areas that really caught my interest as they were all go-go-go, exciting, interesting and challenging.

I discovered and was encouraged into the idea of informational interviewing after reading A Foot in the Door - it got me keen in cold-calling people in the different areas about the careers, etc. Kevin was on my list of interviewees about the Advertising industry.

One Lovemarks book/three finance jobs/a new business/6 years later and I thought I'd touch base with him about what I'm doing with thehinitiative. Might as well spread the word : )

We had a competition a wee while back asking people to guess what the "h" in thehinitiative stood for. We had answers like Hood and Honour, but surprise surprise, the "h" actually stands for Hope. Maybe it sounds overly warm & fuzzy? But we genuinely are taking the initiative to somehow provide that little wee bit more hope, opportunity or second chance to others via our partner charities.