Get this week's New Idea magazine to check out the exclusive spread about the Plunket t-shirts and the celebs who've kindly helped out with this campaign! Hurray! : )
Hooray! We got into the NZ Herald : ) ..heh, so, maybe the late nights are paying off.. thehinitiative's World Vision tees were featured in the Wednesday 11 June NZ Herald's Viva magazine. We're trying to get our hands onto a copy of it - will post it up when we do. In the meantime, there's always the online snippet at the Herald's website : )
Woohoo! We've been featured on Kevin Robert's blog : )
thehinitiative is a fashion house that produces cool t-shirts in New Zealand; nothing startling about that. After all, New Zealand is now recognized as a distinctive influence in fashion. But thehinitiative has combined their passion for clothes with a passion for making the world a better place....And the parts we really, really like : )
....This is totally in tune with where Saatchi & Saatchi are going with Saatchi S. We have to start grounding sustainability deep into the lives of people. To help them bring sustainability into their world rather than have the immense problems of the planet hung over their heads. We call this moving from Green thinking to Blue action – and you’re going to be hearing a lot more about it. thehinitiative is True Blue....And Blue's already one of our favourite colours! But it's so true that we're more about Blue Action rather than just Green thinking...
....Note: The secret behind their rather mysterious name is revealed on their blog. What’s the extra “H” stand for in thehiniative? Hope. I love it.
BIG thanks to Kevin : ) We didn't ask to be featured, so this is great 3rd party endorsement! ; )
YAY! thehinitiative Asia DownUnder episode is finally up on TVNZ On Demand : ) Check it out if you didn't manage to see it "live" last Sunday morning.
thehinitiative is going to be on TV in April!
Back in February, we were filmed by TV One's Asia Downunder. It was a full day's work for everyone, and I figured out I personally am not cut out for TV/film work - you really need the patience as you have to pose and repose and pose again in a different camera angle, and then again, and then slow motion. Anyhow, great & interesting experience! You can see some behind the scenes photos at our Facebook photo album.
We have absolutely no idea how the end product is going to turn out. After a whole day's filming work, it could just be a 10 minute item in the end?? (after all, the entire show is only 30 minutes I think) Also, others were interviewed about thehinitiative, but we have no idea what questions were asked. So, crossing our fingers that good things were said : )
We have just found out from the reporter/director Pushpa Jabin that the episode will be screening in April. YAY!!!
So....You can either watch it on Sunday April 13 on TV One at 8.30am, or wait until the week after to watch it online at Asia Downunder on TVNZ Ondemand.
A very nice customer sent me this link http://www.stuff.co.nz/4450432a6479.html on Tuesday. It’s an article about suicide prevention in NZ and a cool new depression website www.thelowdown.co.nz. And yes, she’s wearing one of thehinitiative’s Mental Health Foundation t-shirts! Unfortunately, the photo was cut short in the paper version of The Dominion Post. Oh well, close enough : )