Ok ok, I admit it - we sent them to him : )

The first time I was in contact with Kevin Roberts was way back in January 2002, when I'd just completed a Bachelor's in Information Systems, Commericial Law, and my favourite (yeah right!) Accounting and was looking at my career options: Advertising, Investment Banking, or working in the FMCG industry (in marketing or something). Yes, I know, all pretty UNrelated to my degree (is it obvious I was trying to avoid accounting like the plague?) but areas that really caught my interest as they were all go-go-go, exciting, interesting and challenging.

I discovered and was encouraged into the idea of informational interviewing after reading A Foot in the Door - it got me keen in cold-calling people in the different areas about the careers, etc. Kevin was on my list of interviewees about the Advertising industry.

One Lovemarks book/three finance jobs/a new business/6 years later and I thought I'd touch base with him about what I'm doing with thehinitiative. Might as well spread the word : )


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