Is fundraising a chore?

In response to Seth Godin's the problem with non(-profits) , Jeff of the Donor Power blog mentioned something that was close to home:

Our #1 problem is hatred of fundraising and donors. Hardly any nonprofit was founded in order to raise funds. But most depend on fundraising to exist. This seems to fuel a sort of resentment of the craft and of donors that blocks effective, donor-focused communication. Organizations with this problem yearn for "better" donors that don't need the "demeaning" tactics of effective fundraising. They spend needless millions on this failed alchemy experiment. (Read the full blog post: Seth zeros in on our third-worst problem )
I wonder if fundraising can feel like a dreaded chore. Something that has to be done to keep things in good order, but frankly, you'd rather spend your time doing something else? Is it a hassle to hunt down something to fundraise with that will work for you or the organisation, having to find funds to pay upfront for it (if it's product related?), then trying to sell it and/or convince others to get it.

A quick look at the typical fundraising product scene came up with:
Note: This is just a list of things found, not a list of recommendations : )

....but what other fundraising ideas are out there? Product or non-product related?

What works better for the organisation that's trying to raise funds? (so that it's not so dreary)

Or (more importantly?), what works better for the people/supporters who are buying / donating towards it?


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